Lamana

Lamana is a Cameroonian agri-food company producing baby foods marketed under Blesolac brand. The brand's products are a local alternative to imported infant foods, which are mainly sourced from foreign imports and have dominated the market in Cameroon for decades. The company, made up of 13 employees, has worked to build a brand that is now present in almost 45 sales outlets spread over 4 towns. The company has won a number of entrepreneurial awards to date, including the prestigious Castel Foundation's top prize for Cameroon's most promising entrepreneurs. 

The entrepreneur

Lamana was created in 2017 by Pascaline Nenda, a young Cameroonian woman who began her entrepreneurial career after the birth of her daughter. Graduating in 2008 with a BTS in marketing and communications from the Institut Supérieur de Management (ISMA) in 2009 she secured her first job as an archivist at Yaoundé's Agence de Régulation des Marchés Publics. It was during this gap year and a visit to her home village that she was struck by the recipes based on local tropical fruits and tubers, which her grandmother used for her child's meals. On her return to the city, she decided to adopt this way of eating completely.

Partnership with I&P

Lamana is supported by I&P through I&P Acceleration in Sahel. The aim of this partnership is to help the company increase its production capacity and expand into a new market segment through : 

• acquiring more efficient production machinery
• relaunching the marketing of mini-formats (50g) of products
• restructuring the company by strengthening the management system