Kanel Pâtisserie

KANEL Pâtisserie is a Senegalese company specializing in the bakery and pastry sector, particularly in the production and sale of sweet and savory treats inspired by both local culinary traditions and Western classics. Founded in 2019, the company offers a wide range of products, including fine pastries, Viennese pastries, personalized cakes, desserts, as well as breads and savory snacks. It stands out for its use of local fruits and ingredients such as bouye, ditakh, bissap, and madd, to revisit recipes with an authentic Senegalese touch.

KANEL focuses on high-quality artisanal production, meticulous product design, and a refined customer experience, whether in-store or via online ordering.

Entrepreneurs

Founded in 2019 by Marguerite DIOH, Daniel SARR, and Rouguiatou DIAW, KANEL is a Senegalese company that promotes local expertise through a range of artisanal sweet and savory pastries featuring local flavors. Coming from the public sector, Marguerite passionately retrained as a pastry chef, building up a small business with 20 employees. Rouguiatou brings her expertise in marketing and business development, while Daniel supports strategy and governance. Together, they are positioning KANEL as an innovative player in Senegal's agri-food sector.

Partnership with I&P and Teranga Gestion

KANEL benefits from the support of the I&P Acceleration FARM program, a €4 million initiative designed to finance and support 28 African companies operating in the agricultural sector. This program is supported by the French Development Agency (AFD) through its subsidiary dedicated to the private sector, Proparco.

This strategic partnership will enable KANEL to:

• Finance its working capital requirements in order to support the increase in its production capacity;
• Strengthen its production equipment, increase its storage capacity for seasonal raw materials, and expand its product range;
• Deploy a structured marketing and sales strategy to better address its target markets and support its growth.