"Manifesto for the financing and support of entrepreneurship in Africa"

 

As I&P celebrates its 20th year of activity, the team is pleased to present its "Manifesto for the financing and support of entrepreneurship in Africa.

Based on 20 years of learning, entrepreneurial adventures, successes as well as failures and challenges, this manifesto aims to share with you the five best practices or core approaches that we believe are essential if we want to accomplish our mission to serve African entrepreneurs.

English

Sutura (2AD)

Sector of activity: Health, Textile
Status: Financement d'amorçage
Entrepreneur: Awa et Adam Drabo
Country: Mali
A propos:

Sutura (also know as 2AD) is a company producing and marketing sanitary pads in Bamako, Mali. The main mission of Sutura is to reduce the taboo around menstruation and to help teenagers and young girls to blossom during their menstrual cycle by offering them adapted and environmentally friendly sanitary pads.

 

The entrepreneurs

The company was created by Awa and Adam Drabo, two twin sisters who both completed internships at the National Laboratory of Mali and the Institute of Rural Economy of Mali (IER) before launching into entrepreneurship in 2019. Awa manages the production and the purchase of raw materials, the storage and the management of the relationship with the different suppliers. Adam handles the sales and marketing side and manages the brand's communication on the various social networks. 

 

Partnership with I&P and Zira Capital

2AD Company is supported by Zira Capital through I&P Acceleration program in Sahel. This partnership has mainly for objective to :

Improve the production tool and the quality of finished products

Increase sales to middle class customers through the implementation of an adapted commercial strategy

Support the company in strengthening the technical skills of human capital

Structure the organization and cost management through the implementation of internal procedures

 

Video report

In 2024, I&P produced a video report on the company and its impact:

 

 

Read more

Company's website

I&P's article on Sutura

An article on Sutura produced by the GIIN

 

In portfolio since: 2022

Jo'Fé Digital

Sector of activity: Service
Status: Financement d'amorçage
Entrepreneur: Moise Wendlassyda OUEDRAOGO, Salim TRAORE, Thimotée OUEDRAOGO
Country: Burkina Faso
A propos:

 

Jo'Fé Digital is a Burkinabe start-up offering consulting, advice and assistance in digital marketing. 

 Introducing Jo'fé Digital on video

 

The entrepreneurs

Jo'Fé Digital was created by 3 young Burkinabe entrepreneurs with complementary profiles and sharing a common vision:

  • Mr. Moïse OUEDRAOGO: Holder of a Bachelor's degree in Commercial Management and Marketing and an MBA in Transport and Logistics, he has a professional experience of about 8 years in different positions of responsibility in the field of purchasing and IT.
  • Thimotée Junior OUEDRAOGO : Holder of a professional degree and a Master 1 in quality, health, safety and environment, he has a professional experience of about 9 years in the field of computer science and technology.   
  • Salim TRAORE : Holder of a Master 2 in Management Science with a marketing option, he has more than 8 years of professional experience in the commercial and marketing field.

Partnership with I&P and Sinergi Burkina

Jo'Fé Digital is supported by I&P and Sinergi Burkina through I&P Acceleration in Sahel. This partnership aims at :

  • Strengthening the technical and operational capacities of the company (training of technical teams, fitting out of its premises and acquisition of working equipment and financing of working capital needs)
  • Preparing the effective launch of the J'Pay payment aggregator by conducting the necessary security tests to guarantee the security of customer transactions and conducting an in-depth market study
  • Strengthening the company's structure and management system

Expected impacts

  • Establishment of good governance within the company
  • Consolidation of 16 existing jobs and creation of 4 new permanent full-time jobs
  • Contribution to the digitalization of Burkina Faso
  • Better structuring and organization of the company 

In portfolio since: 2022

Pâtisserie Les Douceurs

Sector of activity: Agro-food
Status: Financement d'amorçage
Entrepreneur: Safiatou OUEDRAOGO-YABRE
Country: Burkina Faso
A propos:

Pâtisserie Les Douceurs is a company specialized in cooking, baking and pastry making in Burkina Faso. It offers a wide range of products and services (breads and pastries, cakes, canapés, school meals and snacks, sandwiches, fast food and catering).

The entrepreneur

Pâtisserie Les Douceurs was created by Mrs. Safiatou OUEDRAOGO-YABRE, a trained cook-pastry chef with more than 27 years of experience with the SERVAIR group and in the hotel industry.

Partnership with Sinergi Burkina and I&P

Pâtisserie Les Douceurs is supported by I&P and Sinergi Burkina through I&P Acceleration in Sahel. The main objective of this partnership is to :

  • Increase the company's production capacity and improve product quality 
  • Diversify the products offered 
  • Support the company in its management (implementation of an adequate formal management system, including accounting, financial and fiscal management, production and human resources).

Expected impacts

  • Consolidation of 20 existing jobs and creation of 5 new permanent full-time jobs
  • Contribution to the employability of vulnerable populations (women and unqualified youth)
  • Better structuring and organization of the company
  • Establishment of good governance
In portfolio since: 2022

E'Santé

Sector of activity: Service
Status: Financement d'amorçage
Entrepreneur: Philippe OHANDJA AYINA
Country: Cameroon
A propos:

E'Santé is a startup based in Cameroon specialized in home medicine, telemedicine and family medicine services accessible through its online platform. 

The entrepreneur

E'Santé was founded by Dr Philippe OHANDJA AYINA, an entrepreneur with a passion for medicine and connected technology. 

Graduated with a doctorate in medicine from the Faculty of Medicine and Pharmaceutical Sciences of the University of Douala and a university diploma in Connected Health from the Faculty of Medicine of the University of Paris Descartes, he started his professional career as a general practitioner at the Ad Lucem medical foundation in Douala where he practiced for 3 years before joining the Louis-Pasteur clinic in the same city. His passion for health and technology led him to follow a specialized training in telemedicine in France. After this training, he spent 8 months as a general practitioner in the emergency department of the Groupe hospitalier public du sud de l'Oise. It was during this experience that he discovered telemedicine and, motivated by his entrepreneurial spirit and desire, decided to launch E-santé.

Partnership with I&P

E'Santé is supported by I&P through I&P Acceleration in Sahel. This partnership aims at supporting the company in the purchase of laboratory equipments.

 

In portfolio since: 2022

Adji Graphic Services (AGS)

Sector of activity: Service
Status: Financement d'amorçage
Entrepreneur: Maman Moussa
Country: Niger
A propos:

ADJI GRAPHIC SERVICES (AGS) is a printing company in Niger.                                   

The entrepreneur

The company was created by Maman Moussa, who had a career in printing, notably at the Nouvelle Imprimerie du Niger (NIN), a company in which he worked for 36 years before founding his own printing company. Mr. Moussa has a degree in law and has benefited from several capacity building trainings acquired in Niger, Tunisia, and France. He has thus developed experience and technical skills in three areas: graphic creation of visuals, composition and layout, creation of multiple graphic works and layout (collection of laws and regulations of Niger).

Partnership with I&P and Sinergi

AGS is supported by Sinergi through I&P Acceleration in Sahel. This partnership aims at funding the acquisition of more modern equipment facilitating faster production with new production processes and better rendering. This project aims primarily to improve the speed of order fulfillment, increase the company’s production capacity and recruit a sales team.

In portfolio since: 2022

Fa Confection

Sector of activity: Industry
Status: Financement d'amorçage
Entrepreneur: Aminata Ka
Country: Senegal
A propos:

Fa Confection by Naty is a young company specialized in traditional and professional clothes and articles in Senegal.

The entrepreneur

Fa Confection was founded by Aminata Ka, a Senegalese entrepreneur with a passion for fashion design. She holds a master's degree in International Business from the American Business School in Paris and has a strong experience in the banking sector in France and in Senegal.  

Partnership with I&P and Teranga Capital

This young company is supported by I&P and Teranga Capital through I&P Acceleration in Sahel. This partnership aims at :

  • increase production capacity to meet the growing demand
  • strengthen the services offered to customers by developing new value-added business lines
  • increase the company’s visibility and ensure efficient business development
  • structure the company’s activities on the operational, fiscal, accounting and financial levels
In portfolio since: 2022

Fruits & Berries

Sector of activity: Agro-food
Status: Financement d'amorçage
Entrepreneur: Youga GUISSE
Country: Senegal
A propos:

Fruits and Berries is a Senegalese company that specializes in the production of fresh fruit smoothies and juices made from blended or squeezed fruit, with no additives, added sugars, conservatices or coloring.The company targets consumers who are aware of the health issues related to the consumption of industrial beverages and who value the nutritional value of fresh fruit-based drinks.

The entrepreneur

Fruits and Berries was founded by Youga GUISSE, a Senegalese entrepreneur passionate about agriculture. He graduated in Economics and Finance from the University of Bristol in England and holds a master’s degree in Economic Engineering from the University Pierre Mendes de Grenoble in France. He has more than ten years of experience in digital transformation.

Partnership with I&P and Teranga Capital

Fruits & Berries is supported by Teranga Capital and I&P through I&P Acceleration in Sahel. This partnership aims at :

  • Set up a production unit in keeping with hygiene and quality standards
  • Increase the production capacity with more efficient equipment
  • Develop a distribution network through partnerships with supermarkets, gas station stores, hotels, cafés and restaurants
  • Increase the company’s visibility and build a strong brand image
In portfolio since: 2022

Frija Décor

Sector of activity: Industry
Status: Financement d'amorçage
Entrepreneur: David AMEDEKA  et Caroline YOUL
Country: Senegal
A propos:

Frija Décor is a company specialized in the fabrication of wood, metal and upholstery furniture in Senegal.

The company operates in Dakar and collaborates with a network of local artisans. In two years of activity, this young company has already achieved a good reputation allowing to build up a portfolio of customers consisting of individuals and companies including restaurants, hotels, etc.

The entrepreneurs

Frija Décor was founded by a couple, David AMEDEKA and Caroline YOUL:

  • David AMEDEKA is a young entrepreneur, trained as a lawyer and has had 5 years of professional experience in communication, sales, teaching of law and marketing before starting his own business. He is in charge of the e-comerce platform and the monitoring of KPIs, the planning and implementation of sales and marketing programs, as well as pricing.
  • Caroline YOUL studied Banking and Financial Engineering, with experience in financial analysis through internships and volunteer missions. Within the company, Mrs. YOUL is in charge of the elaboration and follow-up of the dashboard, the follow-up of the customers, the management of the suppliers and the quality control.

Partnership with I&P and Teranga Capital

Frija Décor benefits from I&P Acceleration in Sahel implemented in Senegal by Teranga Capital whose objectives are to :

  • progressively internalize production to ensure product quality, shorten delivery times and increase production capacity
  • support the company in its formalization
  • increase the company's market share
In portfolio since: 2022

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