I&P Accélération au Sahel

 Massaka is a media and communication consulting company in Burkina Faso offering communication to national and international institutions, NGOs and associations. It also offers a service of media coverage and advertorial, online training via its web platform named “Agribusiness TV” whose vocation is to promote agricultural innovations and youth entrepreneurship.

The entrepreneurs

Massaka was created by 2 young entrepreneurs passionate about rural development issues:

• Inoussa MAIGA : President of the company, and in charge of the coordination of the communication for development branch of activities. He holds a master’s degree in information and communication technology, option communication for development from the Joseph KI-ZERBO University and an international master’s degree in media management from the Ecole Supérieur de Journalisme de Lille. He has more than 10 years of experience in the field of information and communication.
• Nawsheen Bibi HOSENALLY : Co-manager and in charge of the coordination of the activity branch Agribusiness TV. She holds an MSc in Management and Information Systems (Change and Development) from the University of Manchester, and a Bachelor of Science from the University of Mauritius in Agriculture, option Vulgarisation Agricole. She has over 10 years of experience in communication and media management.

Partnership with Sinergi Burkina and I&P

Massaka is supported by I&P and Sinergi Burkina through I&P Accelération in Sahel. This partnership aims at :

• Strengthen the organization and structuring of the Agribusiness TV platform (access to a premium space, online training, instructional manuals, networking, etc.)
• Develop editorial projects to increase the audience of Agribusiness TV and build loyalty
• Acquire production and reporting equipment (journalist kits)
• Strengthen the company’s structure and management system

Expected impacts

• Consolidation of 13 existing jobs and creation of 8 new permanent full-time jobs
• Contribution to the promotion of agriculture and youth entrepreneurship
• Improve the structuration and organization of the company
• Contribution to the national economy through the payment of taxes to the tax authorities

GMM Koira Ma Hansé is a company specialized in security, guarding and repair services (electricity, water) and cleaning in Niger.

The entrepreneur

GMM Koira Ma Hansé was created in 2017 by Hamidou Abdoulaye, an entrepreneur. He cumulates 9 years of experience in security and cleaning.

Partnership with I&P and Sinergi

GMM Koira Ma Hansé is supported by Sinergi and I&P through I&P Acceleration in Sahel. This partnership aims at strengthening the company’s structure and developing new products, in particular a video surveillance service (events, premises, warehouses) and geolocation to fight against robberies, a common problem for companies and individuals in Niger.

Sanuva is a company specialized in the collection, sorting and recycling of waste in Mali. The company also offers training and awareness workshops as part of the Social and Environmental Responsibility of Malian SMEs.

The entrepreneurs

Sanuva was created in 2019 by three young Malians trained in France and Mali, Mahamadoun A. Traoré, Moussa Coulibaly and Bamory Coulibaly who came together around their common vision to participate in the sanitation and sustainable development of Mali.

Objet du financement

Sanuva is supported by Zira Capital and I&P through I&P Acceleration in Sahel. The main objective of this partnership is to :

• Develop the recycling unit (work on the unit, installation of a water point, purchase of fire extinguishers) 
• Increase the collection and production capacity through the acquisition of new production equipment and a dump truck
• Strengthen the team with new hires and reinforce occupational health and safety (OHS) standards 
• Organize the key functions (accounting, operational and commercial) of the company through technical assistance 

Expected impacts

• Strengthen the accountability function and increase sales
• Maintenance of existing jobs and creation of 6 new jobs (including 3 day laborers)
• Reorganization of production and reduction of energy consumption in the medium term 
• Compliance with fire standards and reinforcement of health and safety measures

20/20 Edtech is a Senegalese start-up born from the vision of contributing to the improvement of the Senegalese education system through technology: thanks to its 20/20 application, the company offers educational content through short videos explaining courses, tests and an evaluation for each user.

Entrepreneurs

20/20 Edtech was founded in 2020 by 2 Senegalese entrepreneurs from 30 years old, Abderrahmane SOW and Ahmadou BA.

Partnership with I&P

20/20 Edtech is supported by I&P through I&P Acceleration in Sahel program dedicated to education. 

This partnership aims to : 

• develop training contents
• contribute to the developement of the operational team
• contribute to the creation of brand image through marketing reinforcement, the business developpement and monitoring UX
   

Siallou Production Agricole & Animale (SPAA) is a company specialized in the transformation of coffee beans (green coffee) into ground coffee in Ivory Coast.

The entrepreneur

SPAA was founded by Armand Siallou Kouadio, a young entrepreneur with a DUT in Communication and Human Resources and a BTS in Business Communication. After spending 11 years with agricultural cooperatives in coffee and cocoa, he founded his own company.

Partnership with I&P and Comoé Capital

SPAA is supported by I&P and Comoé Capital through I&P Acceleration in Sahel. This partnership will enable to organize the production unit and to improve its production capacity. SPAA will also benefit from a technical support which will revitalize the accounting and commercial functions of the company and improve the production process as well as the quality of the products.

Jamalia Group is a Cameroonian agro-industrial company specialized in the production and commercialization of sweets and snack products such as caramelized peanuts (Caramélo) and roasted and salted peanuts (Peanuts) under the brand Natura.

The entrepreneur

Jamalia Group was created in 2015 by Mathias Dessu to offer snack that correspond to Cameroonian culinary habits. After his studies and experiences in Germany and with a strong desire to promote products made in Cameroon and reconvert to agro-industrial, a field he is passionate about, this entrepreneur decided to return to Cameroon after 15 years outside the country to launch Jamalia Group.

Partnership with I&P and Zira Capital

Jamalia Group est is supported by I&P and Zira Capital through I&P Acceleration in Sahel.

This funding will allow the company to :

• acquire the machines necessary for the semi-industrialized production of the new product (spicy plantain chips)
• set up premises more conducive to the development of the activity in terms of quality
• improve commercial actions and build a brand identity

Afrisends is a company specialized in the shipment of products (purchase of goods, logistics, customs, and last mile delivery) from the rest of the world to Mali.

The entrepreneur

Afrisend was created and managed by Zeinabou Sidibé, a French-Malian, who grew up in Bamako in a large entrepreneurial family. With a Master's degree in International Finance from the Ecole Supérieure de Gestion (ESG) in Paris in 2013 and a Master's degree specialized́ in audit and management control from SKEMA Business School in 2014, she worked at Deloitte et Associés as a junior and then senior auditor. In 2018, she joined PPG Industries in Paris as a business analyst and financial controller for West Africa to focus on her business in 2022.

Partnership with I&P and Zira Capital

Afrisends is supported by I&P and Zira Capital through I&P Acceleration in Sahel. This partnership aims to :

• Set up a new office and storage space
• Increase sales to B2B customers through the implementation of an adapted commercial strategy 
• Support the company in structuring its key functions (HR, accounting)
• Improve the platform and support  the company in obtaining the chartering certification

Expected impacts

• Strengthen the accountability and increase sales
• Maintenance of existing jobs and creation of 5 new jobs
• Development of the web platform with integration of new functionalities (order tracking system and security of user data)