Johina Center

JOHINA CENTER is a Cameroonian company specialized in the processing and marketing of aromatic plants, spices, and natural seasonings. Officially established in 2021 (but active since 2018), the company offers a wide range of products (pepper, ginger, turmeric, dried herbs, etc.) in powder form or as ready-to-use blends. It stands out for its “natural” approach, with no chemical additives, and for its strong presence in modern distribution networks and local trade fairs. 

The entrepreneur 

JOHINA CENTER was created in 2021 by: 

• Akuah Ndefuh : Founder and Managing Director. She has a strong academic background (Master’s in Environmental and Natural Resource Management). Before becoming an entrepreneur, she gained significant professional experience in project management and community development. She is described as a passionate leader who successfully grew JOHINA from a small-scale artisanal activity into a recognized semi-industrial business in Cameroon. 

Partnership with I&P 

This partnership aims to: 

• Improve production capacity: through the acquisition of higher-performance equipment (industrial grinders, dryers, packaging machines) to meet growing demand; 
• Optimize the supply chain: by strengthening relationships with local smallholder producers of aromatic plants to ensure consistent raw material quality; 
• Strengthen internal management: through technical assistance to improve accounting and financial management and deploy a more ambitious marketing strategy; 
• Social impact and compliance: support the company in job creation (especially for women) and in improving working and hygiene conditions (QHSE standards).