LAfricaMobile

LAfricaMobile is a company specialized in mobile marketing. It allows its customers to carry out large-scale communication in countries such as Senegal, Mali, Guinea, Ivory Coast, Togo, Burkina Faso and Niger in USSD, SMS and Voice (Push, Pull) and Airtime. It is connected to all WAEMU operators and works with large local companies and NGOs.

THE ENTREPRENEUR

Malick Diouf is a telecommunications network engineer with a degree from INSA Toulouse and a Master's degree in information systems from the Grenoble School of Management. In 2009, he joined Highconnexion, a start-up specialized in value-added services where he held several positions. With the technical and financial support of Highconnexion's management team, he decided in 2014 to create LAfricaMobile, an aggregator specializing in large-scale communication for the African diaspora.

PARTNERSHIP WITH TERANGA CAPITAL

Teranga Capital's investment in LAfricaMobile aims to :

• Preparation of the sub-regional deployment and the refinement of the offer
• Structuration and support for the development of management methods and tools, training;
• Establishiment of contacts with partner companies in Senegal and in the sub-region.

EXPECTED IMPACTS

• Energy management above a certain level of activity
• Support for the implementation of financial and administrative management tools and strategic committees.
• Free campaigns for NGOs

ABOUT TERANGA CAPITAL

Teranga Capital is the first impact investment fund dedicated to the financing and support of Senegalese SMEs and start-ups. Headed by Olivier Furdelle, Teranga Capital is the third African fund sponsored by Investisseurs & Partenaires under the I&P Développement 2 program. The network currently includes a fund in Niger (Sinergi Niger), Burkina Faso (Sinergi Burkina), Ivory Coast (Comoé Capital) and Madagascar (Miarakap).

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