Teranga Capital

Multiservices Agricoles (MSA) is a company in Senegal specialized in the processing of locally grown paddy rice.

Since 2020, the company has specialized in the production of parboiled rice through a process of pre-cooking paddy rice in water, allowing the grain of the cereal to absorb the vitamins and minerals present between the hull and the grain of the rice. The production unit is located in Rosso (northern Senegal), in the Senegal River Valley. In 2021, MSA produced 34 tons of parboiled rice, which is sold in traditional markets, convenience stores, gas station stores, wholesalers, e-commerce sites and to individuals.

The entrepreneurs

MSA was founded by Ibrahima BEYE and Sidy Yeslem CHEIKH SIDY VALL.

Partnership with I&P and Teranga Capital

MSA benefits from I&P Acceleration in Sahel program implemented in Senegal by Teranga Capital, whose objectives are to :

• Support the company in its distribution strategy (modern trade)
• Strengthen the company's positioning in the traditional segment

About Teranga Capital

Teranga Capital is the first impact investment fund dedicated to the financing and support of Senegalese SMEs and start-ups. Headed by Olivier Furdelle, Teranga Capital is the third African fund sponsored by Investisseurs & Partenaires under the I&P Développement 2 program. The network currently includes a fund in Niger (Sinergi Niger), Burkina Faso (Sinergi Burkina), Ivory Coast (Comoé Capital) and Madagascar (Miarakap). → Find out more about Teranga Capital

L’Ateliers Des Génies is a startup founded in 2015, which develops programs and activities for children aged 4 to 16 and youth aged 17 to 25. The company offers several programs related to digital literacy, robotic programming, algorithm, coding and web design to equip learners with problem-solving skills, stimulate critical thinking and develop analytical skills.

THE ENTREPRENEUR

L’Atelier des Génies was founded by Fatima SARR, who started her entrepreneurial career at a very young age, completing a degree in web design. She was project coordinator at oxford business group. She then launched, before the creation of Atelier des Génies, two startups that worked for large international companies such as Google and large projects of Government Agencies, and accompanies business leaders in the development of their Business Development strategies.

PARTNERSHIP WITH TERANGA CAPITAL

The Atelier des Génies benefited from the PACE program implemented in Senegal by Teranga Capital. 

The expected impacts at the end of the partnership are :

• The popularization of digital culture
• The reinforcement of the training of children by digital notions
• The formalization of employees and the creation of jobs

About Teranga Capital

Teranga Capital is the first impact investment fund dedicated to the financing and support of Senegalese SMEs and start-ups. Headed by Olivier Furdelle, Teranga Capital is the third African fund sponsored by Investisseurs & Partenaires under the I&P Développement 2 program. The network currently includes a fund in Niger (Sinergi Niger), Burkina Faso (Sinergi Burkina), Ivory Coast (Comoé Capital) and Madagascar (Miarakap). → Find out more about Teranga Capital

Nowelli is a small Senegalese company that specializes in individual and collective catering (catering service and canteen management). Through its various offers, Nowelli provides its customers with healthy and balanced products, with a particular focus on reducing the amount of sugar, salt and fat.

THE ENTREPRENEURS

The company Nowelli was created by two promoters who are : 

• Mrs. Mariama DIENE, passionate about healthy nutrition, she has a degree in International Business from the European Institute of Higher Education and in public policy and development management from Sciences Po. She held several positions in NGOs and financial institutions before devoting herself to her passion, cooking.
• Mrs. Mariama Selly Kane, who has more than 10 years of experience in individual catering and management of company canteens.

CONTRIBUTIONS OF TERANGA CAPITAL

Nowelli has benefited from I&P Acceleration in  Sahel program implemented in Senegal by Teranga Capital:

• To support the company in the development of a new offer for the management of school and company canteens (collective catering)
• To support the company in the strategic reflexion around its positioning and the commercial development of its activities
• To support the company in the reinforcement of its commercial, financial and accounting functions and the maintenance of the quality of its products and services.

ABOUT TERANGA CAPITAL

Teranga Capital is the first impact investment fund dedicated to the financing and support of Senegalese SMEs and start-ups. Headed by Olivier Furdelle, Teranga Capital is the third African fund sponsored by Investisseurs & Partenaires under the I&P Développement 2 program. The network currently includes a fund in Niger (Sinergi Niger), Burkina Faso (Sinergi Burkina), Ivory Coast (Comoé Capital) and Madagascar (Miarakap). → Find out more about Teranga Capital

LAfricaMobile is a company specialized in mobile marketing. It allows its customers to carry out large-scale communication in countries such as Senegal, Mali, Guinea, Ivory Coast, Togo, Burkina Faso and Niger in USSD, SMS and Voice (Push, Pull) and Airtime. It is connected to all WAEMU operators and works with large local companies and NGOs.

THE ENTREPRENEUR

Malick Diouf is a telecommunications network engineer with a degree from INSA Toulouse and a Master's degree in information systems from the Grenoble School of Management. In 2009, he joined Highconnexion, a start-up specialized in value-added services where he held several positions. With the technical and financial support of Highconnexion's management team, he decided in 2014 to create LAfricaMobile, an aggregator specializing in large-scale communication for the African diaspora.

PARTNERSHIP WITH TERANGA CAPITAL

Teranga Capital's investment in LAfricaMobile aims to :

• Preparation of the sub-regional deployment and the refinement of the offer
• Structuration and support for the development of management methods and tools, training;
• Establishiment of contacts with partner companies in Senegal and in the sub-region.

EXPECTED IMPACTS

• Energy management above a certain level of activity
• Support for the implementation of financial and administrative management tools and strategic committees.
• Free campaigns for NGOs

ABOUT TERANGA CAPITAL

Teranga Capital is the first impact investment fund dedicated to the financing and support of Senegalese SMEs and start-ups. Headed by Olivier Furdelle, Teranga Capital is the third African fund sponsored by Investisseurs & Partenaires under the I&P Développement 2 program. The network currently includes a fund in Niger (Sinergi Niger), Burkina Faso (Sinergi Burkina), Ivory Coast (Comoé Capital) and Madagascar (Miarakap).

→ Find out more about Teranga Capital

FireFly Media is an advertising agency created in 2015, specializing in communication within public transport in Senegal, particularly buses. Exclusive agency of the association of financing of urban transport (AFTU), FireFly Media is the first actor to have massively deployed digital devices in buses in Senegal. It offers its services to communication agencies and non-governmental organizations.

ENTREPRENEURS

Mafal LO and Ali ERHOUNI are marketing professionals at the origin of FireFly Media.

Mafal LO is a computer engineer with more than ten years of professional experience in database management and computer development throughout the world (France, China, USA). Today, he is in charge of digital publishing and business development for FireFly Media.

Ali ERHOUNI is an expert in operational marketing and has about fifteen years of practice in this field. He spent ten years in the L'Oréal group as a packaging specialist. He is currently in charge of the implementation of FireFly Media's marketing strategy.

PARTNERSHIP WITH TERANGA CAPITAL

Teranga Capital's investment in FireFly Media aims to :

Connect with partner companies in Senegal and abroad
The outcome of the reflection of the economic model and sub-regional development plan
Structure and support for the development of management methods and tools, training.

EXPECTED IMPACTS

• Free road safety awareness campaigns
• Support for the implementation of financial and administrative management tools
   

ABOUT TERANGA CAPITAL

Teranga Capital is the first impact investment fund dedicated to the financing and support of Senegalese SMEs and start-ups. Headed by Olivier Furdelle, Teranga Capital is the third African fund sponsored by Investisseurs & Partenaires under the I&P Développement 2 program. The network currently includes a fund in Niger (Sinergi Niger), Burkina Faso (Sinergi Burkina), Ivory Coast (Comoé Capital) and Madagascar (Miarakap). → Find out more about Teranga Capital

LA VIVRIERE is a senegalese SME specializing in the processing and marketing of local cereals created in 1992. With a single raw material at the beginning, millet, the company also processes maize and cowpea and markets pre-cooked fonio. It offers a wide range of traditionally African and typically Senegalese products which are sold under the brand name WIIW, on the local market and exported to the European Union, the United States, Canada and the rest of Africa.

Thanks to the quality of its products, the company has been awarded several times the quality prize by the European Union within the framework of its programs for the promotion of local cereals in Senegal.

In 2019, La Vivrière became the Société d'Exploitation des Céréales Africaines du Sénégal "SECAS" following the entry into its capital of FONSIS and Teranga Capital.

THE ENTREPRENEUR

Bineta Kone COULIBALY is an engineer in statistics and training and has a master's degree in economics and a higher diploma in management from the C.E.S.A.G. She was head of the economic and social statistics office before joining the BHS (Banque de l'Habitat du Sénégal).

She is a founding member of the group of local cereal processors in Senegal (T.C.L), of the national committee of the millet / sorghum initiative, of AAFEX, and of the association for the sustainability of family businesses.

PARTNERSHIP WITH TERANGA CAPITAL

Teranga Capital's investment in LA VIVRIERE aims to :

• Support the reflection on the extension of activities, national development in the first instance and partnership and support for the development of management methods and tools
• Support for the establishment of effective governance and the creation of a new production unit and its implementation.
• Connect with potential stakeholders in Senegal and abroad

EXPECTED IMPACTS

• Promotion of local raw materials
• Support for the implementation of effective governance and commercial, financial and administrative management tools
• Declaration and continuation of the formalization of salaried staff and the implementation of health coverage
• Tax formalization and remittance of VAT and other applicable taxes and dutie

ABOUT TERANGA CAPITAL

Teranga Capital is the first impact investment fund dedicated to the financing and support of Senegalese SMEs and start-ups.

Headed by Olivier Furdelle, Teranga Capital is the third African fund sponsored by Investisseurs & Partenaires under the I&P Développement 2 program. The network currently includes a fund in Niger (Sinergi Niger), Burkina Faso (Sinergi Burkina), Ivory Coast (Comoé Capital) and Madagascar (Miarakap).

→ Find out more about Teranga Capital

Xoom Wireless is a Gambia-based internet service provider, established in 2017. It was granted a full operating licence in 2018 by the Gambian Public Utilities Regulatory Authority. The company intends to offer a wide range of broadband products to Gambian users through "LTE TDD" technology in and around Banjul.

THE ENTREPRENEUR

Kalifa FAAL is a computer science graduate from Florida State University. He has more than 10 years of experience in internet and web technologies. He worked for 8 years in the United States as a sales and marketing manager. He is the founder and CEO of KMF Technology, a computer hardware and tool supply company based in The Gambia.

PARTNERSHIP WITH TERANGA CAPITAL

Teranga Capital's investment in Xoom Wireless aims to :

• Support the reflection on the first phase of deployment and future extensions of the activity
• Strengthen managerial, technical and administrative management capacities by supporting the development of management methods and tools.
• To enable the project to benefit from Teranga Capital's network, to put it in touch with partner companies in Senegal and abroad.

EXPECTED IMPACTS

• Management of energy consumption (electricity, water and diesel)
• Formalization of human resources, recruitment of qualified personnel
• Support for the implementation of financial and administrative management tools

ABOUT TERANGA CAPITAL

Teranga Capital is the first impact investment fund dedicated to the financing and support of Senegalese SMEs and start-ups. Headed by Olivier Furdelle, Teranga Capital is the third African fund sponsored by Investisseurs & Partenaires under the I&P Développement 2 program. The network currently includes a fund in Niger (Sinergi Niger), Burkina Faso (Sinergi Burkina), Ivory Coast (Comoé Capital) and Madagascar (Miarakap).

→ Find out more about Teranga Capital

KOOD is a young senegalese company specialized in the production and marketing of ice cream and frozen yoghurt in different flavours (vanilla, chocolate, bouye, etc.) under the brand name MILKY in different regions of Senegal. The company was created in 2016 by Mr Diadji Ka and his wife Ngoné THIAW, and started its production in December 2017.

THE ENTREPRENEURS

Diadji KA holds a Bachelor's degree in Information Systems from the Polytechnic University of Pomona in California (CAL POLY Pomona). He worked for 10 years in the United States before deciding to come back to Senegal in 2015 and devote himself to his entrepreneurial projects to create the company KOOD where he holds the position of manager and is in charge of the coordination of activities.

Ngoné THIAW holds a master's degree in finance audit. After several experiences in Senegal in accounting firms, she decided to join her husband in the United States, then returned to Senegal with him. She held the position of production manager during the first months of KOOD's activities and is now in charge of new product development.

PARTNERSHIP WITH TERANGA CAPITAL 

Teranga Capital's investment in KOOD aims to :

• Support the reflection on business development 
• Structuring and support for the development of management methods and tools, training, etc.
• Establishing contact with partner companies in Senegal and abroad

KOOD also benefits from financial support and technical assistance within the framework of the I&P Acceleration in the Sahel program, in partnership with the European Union. To cope with the unprecedented situation of covid-19, some fifteen companies benefit from technical and financial support to maintain their activities and overcome the crisis.

EXPECTED IMPACT

• Implementation of an energy and waste management process.
• Formalization of existing jobs, recruitment of qualified managers and manpower, improvement of working conditions.
• Support for the implementation of financial and administrative management tools.

ABOUT TERANGA CAPITAL

Teranga Capital is the first impact investment fund dedicated to the financing and support of Senegalese SMEs and start-ups. Headed by Olivier Furdelle, Teranga Capital is the third African fund sponsored by Investisseurs & Partenaires under the I&P Développement 2 program. The network currently includes a fund in Niger (Sinergi Niger), Burkina Faso (Sinergi Burkina), Ivory Coast (Comoé Capital) and Madagascar (Miarakap). → Find out more about Teranga Capital