Richland Foods Limited

Richland Foods Limited is a Ugandan agro-processing company producing value-added meat products under the YoNyama brand. Founded in 2020 by Diana Nabukenya Muwonge and Racheal Nanyunja, the company was created to improve access to quality meats as the two started hosting cook-outs during covid lockdown and struggled to get access to quality meat. The business combines meat processing, butchery sales and quick-service food outlets, serving household consumers and institutional buyers through B2C and B2B channels. 

The entrepreneur 

Diana Nabukenya Muwonge is the founder and CEO of Richland Foods and owns 90% of the company. She is an experienced sales and marketing professional with over 10 years of senior management experience across FMCG, e-commerce and brand-building roles in African markets. Before Richland Foods, Diana worked with Unilever, SolarNow and Copia Global and currently serves as a board director of CIC Insurance Company. She works full-time in the business and leads strategy, brand development and operations. 

Partnership with I&P and Inua Capital 

Richland Foods is supported by I&P FARM, a €4 million program aimed at financing and supporting startups and SMEs in Sub-Saharan Africa within the agricultural value chain. The program is backed by Proparco and is implemented and managed by Inua Capital in Uganda and Kenya. 

This partnership will enable the startup to: 

• Finance cold room storage to reduce product losses and improve cold-chain controls 
• Provide working capital to service new markets and increase production reliability 
• Improve packaging and support progress towards UNBS certification 
• Increase sales and marketing efforts in B2B markets